Our Mission
1
Empower Communities
Equip dog guardians and caretakers with the tools and knowledge to support emotional wellness
2
Protect the Environment
Reduce stress, anxiety, and behavioral decline in shelter dogs through structured enrichment programs
3
Empower Communities
Build inclusive, supportive communities that care for both dogs and the people who love them
Why Flock Matters
We understand the demands on shelter teams, and we're here to help amplify your efforts:
When featured in our monthly campaigns, you receive 100% of the funds raised (minus gift kit shipping costs to donors).
We send curated gift kits to donors to boost contributions—funds go further with no extra lift from your team.
We handle fulfillment, logistics, and donor communication.
We tell your story across our channels and connect you with brand partners who care.
Flock Matters was founded in 2025 by the team behind Lambwolf Collective, a dog lifestyle brand grounded in emotional connection and thoughtful design. After years of conversations with shelters, customers, and canine professionals, we saw a recurring gap: dogs, especially those in transition or high-stress environments, were missing emotional and behavioral support. Flock Matters was created to fill that gap, making enrichment accessible and essential, not optional.
How it all started
Our Goals
1
Launch enrichment kits and training support for shelters in underserved areas
2
Build partnerships with shelters, brands, and city communities to fund and scale our programs
3
Host educational pop-ups and digital campaigns to make enrichment more accessible
Why Partner with Flock Matters for Fundraising?
We understand the demands on shelter teams, and we're here to help amplify your efforts:
When featured in our monthly campaigns, you receive 100% of the funds raised (minus gift kit shipping costs to donors).
We send curated gift kits to donors to boost contributions—funds go further with no extra lift from your team.
We handle fulfillment, logistics, and donor communication.
We tell your story across our channels and connect you with brand partners who care.
Donating through Flock Matters helps your brand make a greater impact while removing the guesswork of direct donations.
We feature your products in gift kits that incentivize donor giving.
We work with shelters to assess real needs and match your products accordingly.
We handle storage, fulfillment, and logistics—so shelters don't have to.
Your brand gets featured across our campaigns, social media, and donor materials.
Your support helps raise more funds for shelters while building community goodwill.