Shelter Enrichment Partnership

Flock Matters partners with shelters and rescue organizations to improve the emotional and behavioral wellness of dogs in their care. From providing enrichment toys and calming tools to sharing resources and support, our goal is to make every dog’s experience more comforting, stimulating, and healing.

We’ve worked with shelters across the U.S. through Lambwolf, and now through Flock Matters, we’re building deeper, ongoing relationships to expand access and impact.

We know asking for donations is hard—so we built a system that helps you raise more, with less effort on your end.

  • When your shelter is selected for one of our monthly fundraising campaigns, donors receive a gift kit with curated items from brands like Lambwolf and other partners—making them more likely to give.
  • You keep 100% of the donations, minus only the shipping cost of the gift kits to donors.
  • We handle the logistics, shipping, and fulfillment, so your team can focus on what matters most: caring for the animals.
  • We amplify your shelter’s story across our platforms, tapping into a growing community of pet lovers, donors, and brand supporters.

It’s a win-win. You raise funds and visibility. Donors feel appreciated. And together, we build a stronger, more compassionate future for every dog.

Why Partner with Flock Matters for Fundraising?

Activities include:

1

Donating enrichment toys and raising shelter funds

2

Providing digital guides and training webinars for staff

3

Ongoing support to reduce kennel stress and boredom

Our goals

1

Reach 12 shelters in a year.

2

Make enrichment part of everyday shelter care.

3

Connect shelters, brands, and dog lovers.

Small changes in a shelter environment can make a lifetime of difference for a dog.